Client
Duration
Jun 25, 2025
Doug's Story: From Property Newcomer to $1.3M Profit
How Doug turned years of underperforming investments into a profitable dual-occupancy project in Beaumaris.
Doug had been in property since his mid-twenties, building a portfolio the traditional way — house and land packages, marketed off-the-plan, and sold as “growth” assets.
But the numbers told a different story.
Each property was costing him thousands a year to hold. One alone was losing $25,000 annually.
“I thought I was building wealth, but I was just feeding a portfolio that wasn’t performing.”
Even with a strong mining income, it became clear that something had to change
Doug sought out mentorship and education to reset his approach
Shifting from buying stock-standard investments to creating value through development.
After selling off his underperforming properties, he learned to identify viable development sites, assess opportunity cost, and understand the numbers that actually drive profitability.
“The big shift was learning to add value — not just buy and wait.”
Doug’s first development deal
A 720sqm site in Beaumaris, purchased for $1.7M with construction costs of $1.65M.
Projected profitability? Roughly $1.3M.
Working remotely while managing selections, design, and commercial feasibility, Doug delivered a project that balances bespoke design with disciplined execution.
“It’s been challenging but exciting — and seeing it all come together has been incredible.”
“Getting a mentor has been the best decision of my life. I’ve done other courses, but there was too much noise — too many options. Here, we picked a strategy, stuck with it, and made it work.”
Doug’s story is proof that focus, education, and guidance can turn a struggling portfolio into a profitable property business.
