Client
Duration
May 18, 2024
Vicky: Turning Vision Into a Profitable First Development
After years of honing her skills through cosmetic renovations, Vicky stepped into her first true development deal. By trusting her research, simplifying risk, and backing her vision, she transformed a challenging site into a high quality new home with strong profit potential. 🏠 Single dwelling new build 💰 Under $1M total build and site cost 📈 Mid $2M resale target 💵 $350K to $400K projected profit
Vicky had spent years searching for the right opportunity. While many sites looked messy or unworkable, she learned to see past appearances and focus on potential.
This block was no exception. It was far from pretty and came with clear design challenges, including no front crossover and limited garage options. What initially seemed straightforward quickly became more complex, requiring careful coordination between consultants, builders, and council constraints.
“I thought it would be simple. It turned out to be much more challenging than I expected.”
As a first development deal, the stakes felt high. The risk of indecision was real, especially at critical moments where one wrong choice could stall progress entirely.
Instead of forcing a higher risk outcome, Vicky made a deliberate decision to reduce complexity.
Using proven research frameworks and price variance analysis, she chose to build a single high quality dwelling rather than pursue subdivision. This removed planning risk while still preserving strong profit margins.
Her strategy was grounded in preparation and flexibility.
She knew the area well, understood comparable sales, had confidence in build costs, and selected a block that allowed design adjustments if challenges arose.
“I knew roughly what this could achieve just by looking at the comparables and understanding the area.”
By staying detail focused and methodical, Vicky positioned the project to appeal strongly to the local market, aiming for resale values in the mid two millions.
With total costs kept under one million and resale expectations in the mid two millions, the project is tracking toward a $350K to $400K profit.
More importantly, Vicky has successfully transitioned from cosmetic renovations into true property development. What once felt daunting is now a repeatable process built on confidence, research, and decisive action.
“Without guidance at those critical moments, I could have stayed stuck in indecision. Having that extra conviction made all the difference.”
Vicky’s story is a powerful reminder that developers make money by solving problems and that sometimes the smartest move is not doing more, but doing the right thing well.
